Doja Cat and MAC: Chocolate Hype at the 2025 VMAs

Singer Doja Cat once again proved that she is capable of turning any of her appearances into a viral cultural phenomenon. At the ceremony MTV Video Music Awards 2025 the star put on a show that went viral on the Internet in a matter of minutes. In one of the brightest moments of the evening, Doja spectacularly “ate” a bright red lipstick - and the audience froze between shock, laughter and delight. It later turned out that the daring gesture was part of a large-scale advertising campaign MAC Cosmetics , and the “lipstick” itself turned out to be an accurate chocolate model, created specifically for the epic performance.

Social media users reminisced about her past artistic antics, discussed symbolism and laughed at how seamlessly Doja combined provocation, creativity and marketing. But the main thing is that the artist managed to change the rules of the game in the world of pop culture again, forcing everyone to talk only about her.

A spectacular performance that became a meme

Doja Cat is known as an artist who doesn't just perform—she creates entire visual universes. Her appearance on stage at the 2025 VMAs was expectedly bright, but no one was prepared for the fact that she would decide... to eat cosmetics.

During the red carpet, the singer applied rich scarlet lipstick to her lips, highlighting her avant-garde fantasy look. A few minutes later, she turned to the cameras, smiled - and, without thinking, took a bite of the lipstick as if it were a candy bar. People around froze, photographers continued to take pictures, and social networks in real time turned what was happening into the main meme of the evening.

Later, viewers, watching the slow-motion footage, discussed her acting - the moment looked so natural that many initially believed that Doja was really eating cosmetics. And only after a while MAC revealed the secret of the chocolate model.

Brilliant MAC Cosmetics ad campaign

Brand MAC has long been famous for its bold creative solutions, but the Doja Cat campaign was a real breakthrough. The idea was to highlight the “taste” for self-expression, the play of contrasts and daring energy that has always defined the singer’s aesthetic.

The chocolate fondant was handcrafted by a team of confectioners to closely replicate the shape and texture of the iconic MAC line. Outwardly, it was almost impossible to distinguish it from the real product. It was this realism that became the very trick that made the Internet literally explode.

The company released an official video a few hours after the ceremony, where Doja says in a comical tone: "Don't worry, I'm not crazy - I just love MAC lipsticks... and chocolate." . This video quickly gained millions of views and became the perfect end to the advertising provocation.

Social media reaction: delight, shock and thousands of memes

The Internet immediately picked up the moment, and within the first thirty minutes after the broadcast, the hashtag #DojaEatsMAC has become a global trend. Users admired the artist’s courage, fantasized about new lipstick flavors and joked that cosmetics should now be stored in the refrigerator.

Fans created art imagining Doja as a superheroine gaining powers from lipstick, or a chocolate queen crushing the marketing industry with one bite. Memes appeared by the hundreds, from videos with dramatic soundtracks to graphic collages of the singer sitting on a throne of giant MAC tubes.

The most interesting thing is the reaction of other celebrities. Some wrote humorous comments that they were also ready to “try” their cosmetics, others expressed admiration for how the artist manages to bring something non-trivial and viral to the VMAs every year.

Doja Cat as a master of pop culture provocations

In recent years, Doja Cat has emerged as one of the most influential figures in the world of visual art and musical performance. Her images on the red carpet, videos and shows are always the subject of discussion - from bold body art solutions to absurdist, almost theatrical manifestations.

Her performance at the VMAs wasn't just a stunt. It's a deliberate, artistically thoughtful gesture that highlights her ability to use every moment as part of a larger artistic story. Doja demonstrates a deep understanding of how modern culture works: immediacy, visuality, humor, irreverence and the power of symbol.

Chocolate lipstick has become a metaphor for the artist’s own creativity: bright, sweet, unexpected and slightly provocative, but always incredibly tasty for the viewer.

Impact on the industry: lessons from Doja Cat

Marketers are already discussing the MAC campaign as an example of a new level of brand-artist integration. This is not an ordinary advertisement - this is a cultural event that can live on the Internet for weeks, or even months.
Experts note:

• collaborations of the future should not just be a product, but history ;
• performance can become the most powerful advertisement;
• boldness works better than the classic campaign.

Doja and MAC set the bar that all brands looking to reach younger audiences will now have to strive for.

Completion

Doja Cat's appearance at the 2025 VMAs once again proved that she is not just a singer, but an author of cultural shock moments that cannot be erased from memory. Her chocolate “lipstick” became the symbol of the year - playful, bright and incredibly thoughtful. The gesture united music, visual art, advertising and internet culture into a single, powerful event.

MAC Cosmetics received the perfect advertisement, fans - a new reason to admire their favorite, and Doja herself - another confirmation of the status of an artist who dictates trends, and does not follow them. And if this episode teaches us anything, it's that pop culture tastes better when it's infused with a little spunk... and chocolate.